Founder dating site
"I have looked on a lot of women with lust," Carter told the magazine, startling many readers. God recognizes I will do this and forgives me." As Playboy flourished in the '60s and '70s, Hefner steadily expanded his brand.Wearing a tux and brandishing a pipe, he hosted TV shows -- "Playboy's Penthouse" and "Playboy After Dark" -- that featured him chatting up entertainers in a swinging, bachelor-party setting. And in 1971, he bought the now famous Playboy Mansion in Los Angeles, which soon became Hefner's home and attracted celebrities to its lavish all-night parties.He was also arrested in 1963 on charges that Playboy violated obscenity laws, but a jury acquitted him after a trial."I've never thought of Playboy, quite frankly, as a sex magazine," he told CNN.
Hefner contributed an introductory essay in which he envisioned the magazine's readers: "We like our apartment.
"My folks were raised pure prohibitionist," Hefner told The Hollywood Reporter in 2011.
"They were very good people, with high moral standards -- but very repressed. Following World War II, he became a promotional copywriter at Esquire magazine, where he began toying with the idea of publishing a men's magazine. it was very much devoted to male bonding and outdoor adventure," Hefner told CNN.
After Hefner suffered a minor stroke in 1985, he stepped down as CEO and turned over all Playboy business operations to his daughter, Christie, who guided the company's fledgling cable TV channel but shuttered its foundering Playboy Clubs.
In 1989, Hefner -- who had divorced his first wife, Millie, 30 years earlier -- married Kimberly Conrad, a 26-year-old former Playmate of the Year with whom he fathered two boys.